If I was on the Apprentice..

I caught about half the Apprentice on tv last night, and watched a very young, nervous but endearing blond guy get "ripped apart" by the business sharks, Sir Alan et al.
Their idea, which had to relate to the greetings card industry, faltered a bit. They wanted to produce cards on a green theme, but of course the point about consumption is that you don't buy cards...
However, maybe it's not as bad as it sounds. You could still use an occasion such as Christmas to remind people of other issues. For example, my card would be of the rainforest and, with some Photoshop magic, add fake snow. As well as Seasons' Greetings, I would print on the back: no trees were felled to make this card. (as I would use recycled materials..)Or maybe you could take a theme, like chestnuts roasting on an open fire, and link it to fuel consumption.
The other team's idea, a "happy singles day" to coincide with Valentine's, went down surprisingly well, and sold a whopping 19,500 to a greetings card company.
The green idea sold much less, just 6,000 to Tescos but still not bad considering.
Glad I don't have to try and sell...I'm useless at it.