Tuesday, 29 April 2008

Clever Marketing


I ended up ordering a Jack Wills sweater even though it costs quite a bit more than I would usually spend. (although tbh I got this nearly new on ebay.) I was curious about what the attraction was.
Opened up the wrapper, seemed like many other fashion tops.
Then I look at the labelling: just like school/college outfitters. Clever.
(However my daughter is "label proof" as it happens.)

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