My daughter, A, was telling me about Jack Wills branded clothes and how popular they are among people she knows.
I googled Jack Wills and read the Wikipedia description of a "British clothing and accessories retailer aimed at young upper class British students."
They are a sort of British version of Abercrombie and Fitch, popular among young royals and A list celebrities. They also hold social events and have a networking site.
So the class system really is still going strong...
And I thought everyone wore Primark these days.
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